Unlock Your Business Potential:
Must-Have DIY SEO Checklist!

Must-Have DIY SEO Checklist!

  • Keyword research is like figuring out what words or phrases people use when looking for things related to your business. Imagine chatting with friends about your favorite restaurants—some might say “best pizza in town,” while others might use “top pizza places nearby.” To do keyword research, you’d start by considering what terms your potential customers might use. Then, you use tools like Google Keyword Planner to see which terms are most popular and relevant. It’s about finding the right words to make sure when people search online, they find your business. Think of it as making sure your shop’s sign says what people seek.

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  • On-page optimization is like preparing your store window to attract customers. It means ensuring your website’s pages are well-organized and easier for visitors and search engines to understand.

    • Title Tags: Think of these as the sign on your shop door. They should tell people what your page is about, like “Best Coffee in Town.” They appear in search results and at the top of your browser tab.
    • Meta Descriptions: These are like a brief description of what’s inside your shop, usually seen in search results. A good meta description will make people curious and want to click on your link. It’s a quick summary like “Enjoy the finest coffee and pastries in a cozy atmosphere.”
    • Header Tags:These are like the signs inside your shop that guide customers to different sections. They organize your page into sections, making it easier to read and navigate. For example, you might use headers like “Our Coffee Selection” or “Customer Reviews” to break up the content and help visitors find their interests.
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  • Create high-quality, original content that targets your keywords.

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  • Link between relevant pages on your website.

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  • Ensure your website is mobile-friendly.

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  • Use tools like Google PageSpeed Insights to improve load times.

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  • Implement schema markup for rich snippets in search results.

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  • Develop a strategy to earn high-quality backlinks.

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  • Optimize for local search if applicable to your business.

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  • Set up Google Analytics and Google Search Console.

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  • Set up and use Google Search Console to monitor your site's performance in search results.

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