Why You Should Ditch Linktree and Create Your Own Page

/ Content Creator Tips

Why You Should Ditch Linktree and Create Your Own Links Page

What is Linktree?

Linktree and other “Link in Bio” tools are pretty handy for cramming multiple links into that one tiny Instagram bio space.

You can use these to share links to freebies, courses, Amazon or Etsy shops, or whatever else you’ve got going on.

Basically, when someone clicks your Linktree link, they’re taken to a simple page (hosted by Linktree) with a bunch of buttons. Each button then sends them off to different pages. Easy, right?

Why You Shouldn’t Use a Link in Bio Service

The “Link in Bio” concept is smart, but here’s the catch—it sends traffic to their site, not yours.

Here’s why that’s a problem:

  • Extra clicks: Users have to click twice to reach your website.
  • Missed traffic: If they stop at your Linktree page or click a button leading elsewhere, that’s valuable traffic you lose.
  • Lost SEO benefits: Traffic to your site could have boosted your SEO and helped you collect pixel data to refine your ads.

Linktree Isn’t Branded for You

Most free Link in Bio plans don’t let you design the page to match your brand. And branding is everything!

Here’s what you’re missing:

  • Consistency: Your colors, fonts, and logo help potential clients feel connected to your brand.
  • Professionalism: A generic, off-brand page can feel disconnected from your curated Instagram feed.
  • Engagement: If the page feels “off,” visitors might not click any further.

Linktree is the First Impression

Your bio link is often a potential client’s first interaction with your website. That’s a big deal!

Here’s why using your own site matters:

  • Memorability: People are more likely to remember your website URL if they see it right away.
  • Future visits: Repeated exposure to your URL increases the chances they’ll come back later.
  • Better first impressions: Studies show 98% of visitors don’t take action on their first visit. Landing on your branded website leaves a stronger impact than stopping at a third-party page.
  • You Own The Website Name: Its your Brand and you should have the rights to the domain name and the freedom to use it wherever you want.

The Bottom Line

Using tools like Linktree might seem like a convenient solution, but in reality, it’s costing you traffic, hurting your branding, and limiting your conversions. With every click counting in today’s digital world, wouldn’t you rather direct visitors straight to your website?

Why Link in Bio Tools Might Be Holding Your Brand Back

1. Traffic Misdirection

Every time someone clicks your Linktree link, you’re sending valuable traffic to their platform, not yours. This means:

  • Lost SEO opportunities
  • Reduced direct website traffic
  • Missed conversion potential

2. Brand Dilution

Linktree’s generic interface strips away your unique brand identity. Consider these critical drawbacks:

  • Limited customization options
  • Inconsistent visual branding
  • Potential confusion about your actual website

3. Reliability Concerns

Third-party platforms are notorious for:

  • Unexpected outages
  • Potential platform restrictions
  • Lack of personal control

 

The Solution: Your Custom Links Page

Benefits of Creating A Website

  1. Full Brand Control: Design a links page that perfectly reflects your brand’s aesthetic and personality.
  2. Direct Traffic: Send visitors straight to your website, boosting SEO and analytics.
  3. Complete Customization: Unlimited design and functionality options.
  4. Professional Presentation: Demonstrate your digital sophistication.

How to Create Your Links Page

Step-by-Step Implementation

  1. Use your existing website platform
  2. Create a dedicated links/resources page
  3. Design with your brand colors and style
  4. Organize links strategically
  5. Track visitor interactions

Frequently Asked Questions

Q: Isn’t creating a links page complicated?

A: Not at all! Platforms like Hostgator or Siteground have WordPress which offers drag-and-drop interfaces making link page creation easy. 

Q: Will this affect my social media strategy?

A: Absolutely positively—but in the BEST way! You’ll have more control, better tracking, and improved conversion potential.

Q: What about free link-sharing tools?

A: While useful for absolute beginners, they become a limitation as your brand grows. Invest in your digital real estate early.

Real-World Impact

By transitioning from Linktree to a custom links page, businesses can potentially:

  • Increase direct website traffic by 30-50%
  • Improve brand perception
  • Gain more accurate analytics
  • Create a more professional online presence

Conclusion

Your “link in bio” is more than just a clickable URL—it’s a strategic gateway to your digital ecosystem. Don’t settle for generic, when you can create something extraordinary that truly represents your brand.

The choice is clear: Ditch Linktree, embrace your unique digital identity, and watch your online potential soar.